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What are the Startup Costs of a Broker?

  • by ,
  • January 08, 2022

Why does a broker charge start-up costs?

Start-up costs: brokers often mention that term in their quotation or quotation. What are those costs? And what does a broker do for this?


Reading time: 4 minutes reading time


The broker incurs the start-up costs to put your house up for sale. Think of the costs to be able to present your home well on REBUSEL.


What start-up costs does the broker charge?


Start-up costs of the broker are part of the total fee you pay. That fee is what brokers call the brokerage fee. For example, a broker calculates the cost of starting up for the:
1. photo reportage 
2. video
3. 360° photos
4.  virtual tour
5. map
6. placement on REBUSEL 
7. promotion via social media and/or the newspaper
8. sales brochure
9. purchase board and/or poster 
10. neighborhood mailing

When do I pay the start-up costs?


Brokers charge an average of € 350 to € 750 for starting up, depending on the service package. You usually pay these costs at the beginning, after you have instructed the real estate agent to sell your house. This is the fee for the investment that the real estate agent must make in order to be able to sell your home.
There are also brokers who only charge the start-up costs afterward, along with the brokerage fee. You will only receive one invoice. Other brokers deduct the start-up costs from the brokerage fee after the sale.


Brokerage fee and other brokerage fees on the sale


In addition to start-up costs, you also pay a brokerage fee for his services. There are no standard rates for this. Many brokers charge 1 to 2.5% of the sale price as a brokerage fee. Please note: the brokerage fee of a sales broker is not deductible from income tax. Under certain conditions, you may only deduct costs for the financing of a (new) home. In addition, there are other costs that the broker can charge:

  • Advertising costs: costs to bring your home to the attention, both on REBUSEL and in, for example, a local newspaper or on social media. You pay a few tens to several hundred euros for this, depending on your wishes and the sales strategy that the broker proposes.
  • Withdrawal costs: do you no longer want to sell the house? Some brokers charge withdrawal fees as compensation for the revenue they're missing out on because you cancel the sale.


  • Selling a house on REBUSEL

  • You can put your house for sale on REBUSEL through a sales agent. For example, the broker offers you our REBUSEL Complete package. This gives house hunters the most complete online information:
  • 1. floor plan: a clear view of the layout of your house. 
  • 2. 360° photos: to look around in every room and room. 
  • 3. video: the complete atmosphere experience of your home and the surroundings.

  • The production costs of this and the placement on REBUSEL are covered by the start-up costs. In addition, with an Eye-catcher, Top Position, or Home in the picture, you can bring your home to the attention even more. These costs are usually included in advertising costs.

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